In the heat of summer, nothing soothes quite like an ice cream - unless the price is a sore point, as it was for two British couples visiting the Spanish Steps in Rome. But how much is too much to pay for one of the nation's favourite treats?
And while most people would baulk at shelling out quite that much, many consumers in the UK are prepared to pay a premium for what they view as an "affordable treat" - be it a scoop of gelato or a freshly made artisan ice cream. Specialist ice-cream parlours and fashionable "fro-yo" frozen yogurt shops, a niche market which first took off in the US, are popping up in towns and cities across the UK. Because in the summer we associate it as "a happy food", says Zelica Carr, chief executive of the Ice Cream Alliance, which represents businesses in the UK.
But volume sales are forecast to drop slightly to million litres, says Amy Price, senior food analyst at market research firm Mintel. Consumers are buying in smaller amounts - large one-litre plastic boxes of ice cream are now less commonplace, while single-serving ml and ml cardboard tubs are more readily available. It appears that some consumers are happy to spend more on less.
From a branded ice-cream shop to an artisanal gelateria, the overall experience counts, says Vince Mitchell, professor of consumer marketing at Cass Business School in London. So, in an artisanal store or a restaurant that only has that on its menu, exclusivity means you can charge a price premium," he explains. Perhaps this was why the British couples in Rome were disappointed, as eating gelato in Italy's capital is hardly an exclusive experience.
Frozen yogurt outlets such as Yoomoo, Snog and AngelBerry also sell an experience - promoting a health-conscious image. It is popular with year-olds and those living in London, and shops like Yoomoo are now expanding into at-home tub ranges. Premium ice-cream brands are not averse to "tricks" to get consumers to pay more, like the US firm Haagen Dazs did when it started out in , Ronnie Ballantyne says.
However, customers will turn their back if it costs too much, he says. There is always going to be a tipping point when price is too much. Tourist traps aside, inflation has been pushing up prices. So, there you have it. All in all, I declare the Polish Chimney cake my favourite, but Berlin's Chip Chip Bon Bon the winner due to its taste, affordability and super fun name. If you need some cash for your own adventure, ice cream or other, be sure to head into your nearest Travel Money Oz.
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Abbie has three loves: travel, the tiny bread rolls on planes and corgis. She has visited 23 countries and collected an embarrassing tan line in each. When she isn't travelling, carb-loading or corgi spotting, you can find her writing about everything and anything so she can afford to travel more.
You are here Travel Money Blog. Tags ice cream. Abbie Taylor. View all posts by Abbie Taylor. More Like This. How much money do I need to travel to New Zealand? Travel Money Tips. How Much Money do I need to travel to Bali? How much Money do I need to travel to Mexico? During the late 19th century, a town called Evanston published a law to prohibit the sale of ice cream with flavoured soda, which was the basis of creating the Ice Cream Sundaes. Most ice cream contains more milk protein weight for weight than is present in milk itself Nowadays ice creams are becoming more and more healthy, having a very low fat content, while incorporating vitamins, minerals and calcium.
Even though there are literally thousands of different flavours, a recent study shows that there are a lot of people that only know and have tasted vanilla ice cream. As competition is harder and harder in the niche, many ice cream brands will go above and beyond to create new flavours, which leads to the invention of some really weird flavours, like Chilli, Black Pepper, Smoked Bacon and Egg, or even the Horse Meat flavour or the Green Tea one.
To better preserve the ice cream from an opened container, you can place pieces of greaseproof paper on top of the ice cream and then replace the lid. This will keep air from getting to it. Be sure to check this, and if you notice any ice crystals, to just replace the container with one that looks fresher.
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