And it has a competitor. Follain , which opened before Credo in as a local shop in Boston, is growing rapidly. It currently has five stores, will open two more in October and expects to have 10 by the end of Its growth rate is up more than percent in In the meantime, customer demand means mainstream companies and retailers are giving more lip service to the concept of clean beauty.
In , Target bumped up its natural beauty offerings. CVS announced it was removing parabens and other ingredients from of its house-branded products by the end of Brands regularly remove parabens and sulfates and the like, sometimes quietly and sometimes with great fanfare.
Traditional companies are more transparent than ever, at least superficially. In February, Unilever announced it was voluntarily disclosing the fragrance ingredients in its beauty and personal care brands like Dove, Axe, and Suave. Because of the lack of regulation in the industry, all these new products have caused some confusion among consumers. Usually clean products are notable for the ingredients they are free of: parabens, phthalates, sulfates, and more. Poison ivy.
Cyanide in apple seeds. Some essential oils. Certain ingredients have garnered headlines throughout the past 10 years, bringing cosmetic safety to the forefront. In , large amounts of chemicals that turned into formaldehyde gas when heated were found in a popular hair straightening treatment from the brand Brazilian Blowout. The Occupational Safety and Health Administration called it a hazard for salon workers and potentially for customers. In , the FDA discovered that types of lipsticks contained tiny amounts of lead ; the effects on humans are unknown.
In , the American Journal of Obstetrics and Gynecology issued an opinion stating that women of color were disproportionately exposed to problematic ingredients in beauty products, partially because of the societal pressure on them to use hair relaxers and skin lightening products. Clean beauty proponents often cite the statistic that the European Union has banned more than 1, chemicals from being used in beauty products while the US has only banned about And this is true.
The clean beauty market is made up of brands that have voluntarily cut these chemicals from their products. Like parabens, for example. Parabens make up a category of preservatives that have been widely used in cosmetics for decades. But this study was the first to the chemical some notoriety among consumer watchdog groups.
In , the EU banned some parabens; this is really when the outrage against them peaked in the US. But the fact that Europe did not ban some of the most commonly used parabens was widely overlooked. The group of chemicals known as parabens make up an important part of the preservatives which could be used in cosmetics.
They are also some of the most efficient preservatives. Parabens may well be terrible for us, but for now the long-term effects of parabens on humans are simply unknown — there is no conclusive data that they hurt us. But the seeds of doubt were planted, consumers balked, and companies started removing them, thus reinforcing the belief that parabens must be bad.
But how afraid should you actually be? He also evaluates chemical data as an independent scientist for the Cosmetic Ingredient Review , a regulatory council created by an industry trade group. Take formaldehyde, which has been labeled a human carcinogen.
We will likely never conclusively know the effects of years of daily use of these chemicals. It all started with an avocado seed Our story. Follow us Instagram. Notes on Nature Read all. Look at the cherry tree, it actually needs the winter chill for its buds to burst open come spring.
This really is the season for slowing down and preparing to bloom, and for us humans, that means moisturising! But what about a vegan beauty brand? How are vegan cosmetics actually tested? And does vegan also mean cruelty-free? November is World Vegan Month, so we thought it was the perfect time to do some demystifying. Actually, we hope to re plant many forests. To restore lost ecosystems. To support local communities. She began her journey learning and transitioning into green cosmetic products after her mother was diagnosed with breast cancer in Part of this transition included examining her own beauty habits and during this process, Jasmine found it challenging to switch to a foundation that would match her skin tone but also contain natural ingredients.
Jasmine took it upon herself to fill this void by formulating her own foundation for rich skin tones, which led to the launch of Laws of Nature Cosmetics in Laws of Nature Cosmetics is a clean, vegan and paraben-free makeup company with a focus on foundation and skin products. Aug 3 Written By Yolanda F. The Latest with WOC.
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