Where is yee yee from

I remember as it caught popularity. I remember we spent all of our savings just to trademark it. I remember as it changed from a video moment to lifestyle statement.

Live Life To The Fullest. Can be used as a war cry. These are the kind of people you want in your group do to the fact that they will risk it all for the fun of the party or to protect those who need it. So Yee Yee Live on rednecks. V N ADJ. A term used to express pure excitement and happiness. Normally puts a smile on others faces. Also a term that gets the party going! Shit got real after that! Sure, you can build a brand around a product name, but can you do the same around a simple word or phrase?

Today, another set of brothers, the Smiths, have created what you could call the blue-collar version of the Jacobs' venture: Yee Yee Brands. Following their wisdom, a name or catchphrase could be a brand unto itself for your business and become a game-changer for you too. The term has become synonymous with the country lifestyle hunting, fishing, outdoors.

It originated almost accidentally in a music video his brother Granger Smith produced, and the expression just resonated with their audience. Prior to Tyler Smith was in the music business managing his brothers career, but the market told him the scope of what the brand could encompass was much more than just music. One creative phrase shouted out at the end of a viral video took on a life of its own, with some fans bringing homemade Yee Yee signs to concerts and requesting Smith produce Yee Yee branded merchandise.

They are usually a whisper you need to listen closely to hear and respond to. You must read the situation and respond swiftly like Smith. How did Tyler train himself to become decisive and anticipate opportunities as an entrepreneur? His background as a highly accomplished college football player at Rice University prepared him for this opportunity.

Tyler was a defensive back, and, as a former college coach, I can tell you that if you take the first step in the right direction before anyone else does, all the angles are in your favor. The NFL combine just concluded last wee,k and the ability to anticipate and take that first step in the right direction before anyone else will be the difference between a player earning millions in the upcoming draft versus earning the league minimum -- or worse yet not being picked at all.

Sound a lot like entrepreneurship? Yee Yee Brands took the first step in the right direction, built a brand and trademarked the name before anyone else could. You can not underestimate the value of listening carefully. Some of the biggest game-changing breakthroughs happen naturally when you read and react to your audience. Country folks understand and embrace the brand message of Yee Yee.

Coincidentally, professional football players do too.